The goal of creating a beer brand and can design for Evangelion is to blend the iconic imagery of the anime series with the popularity of Japanese malt beer, resulting in a unique and recognizable product. By captivating the attention of anime enthusiasts, the objective is to produce a collectible and enjoyable item that appeals to millennials, offering a distinctive and enjoyable experience for consumers.
The main feature of the design is an intricate illustration of Eva Unit 01, featuring the robot's signature purple and green color scheme. The twist, however, is a temperature-sensitive graphic that changes the color of the Eva Unit 01 illustration from silver to a gradient purple/green as the temperature of the can changes, adding an interactive element to the design.
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